Strategic Business Management

Online short course

Maximise your competitive advantage with a forward-thinking business strategy.

10 weeks, excluding orientation

7–10 hours per week, entirely online

Weekly modules, flexible learning

98% learner satisfaction

On completion of this course,
you’ll walk away with:

1

The tools to develop a business strategy plan, as well as an implementation plan.

2

A comprehensive understanding of your market and its micro-economic and macro-environmental factors.

3

The ability to conduct business analyses using the SWOT and STEEPLE analysis, Porter's five force model and the SELECT framework.

4

An understanding of your unique competitive advantage, and validation of your management skills in the form of a certificate of completion from Africa's leading university.

Course curriculum

Over the duration of this online short course you’ll work through the following modules:

Module 1

Learn about strategic business management and the role it plays in the business environment.

Module 2

Learn about the ancient roots of contemporary strategy as a field of study.

Module 3

How do the mission, vision, goals, and objectives of a business align to enable the execution of a successful strategy?

Module 4

Learn about the macro-environment and the impact this has on strategic business management.

Module 5

Learn about the micro-environment and how this affects strategic business management.

Course Convenor

David Priilaid

Associate Professor, School of Management Studies, UCT

With 20 years of experience teaching business innovation and entrepreneurship, Dr Priilaid is regarded as one of South Africa's experts in consumer behaviour. As a teacher and researcher, he brings specific skills to the overlapping disciplines of wine management, consumer behaviour, entrepreneurship, and strategy. He teaches in start-up strategy and creativity in business, and also convenes the postgraduate diploma in entrepreneurship. He has a PhD in non-linear econometrics, and publishes in the field of wine and economic psychology.

“I have already been able to apply the concepts and skills I learned from the very first week. I understand my work much better now. Because of this, I can truly say that the course is making a difference to me.”

– Tracy van T., Past Student

An online education that sets you apart

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.

Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Want to know more?

Enter your information to access the course prospectus and learn more about this course from GetSmarter.

Want to know more?

Enter your information to access the course prospectus and learn more about this course from GetSmarter.