Oxford AI-Driven Business Transformation Executive Programme

Learn to develop, implement and lead AI innovation strategies that are reflective of the ethical, legal and societal implications of the technology.

22 weeks, entirely online, with self-paced weekly modules

Three Oxford Saïd programmes in one: AI, strategic innovation and executive strategy.

Learn from expert Oxford Saïd faculty and earn a digital certificate from Saïd Business School

Drive meaningful, measurable and lasting change for your organisation

On completion of this programme, you’ll walk away with

1

A comprehensive understanding of AI, including its history, current applications and limitations through an ethical, legal and societal lens.

2

Actionable innovation strategies that are measurable, achievable and aligned with your organisation’s short- and long-term growth objectives.

3

An organisational roadmap to help you creatively lead and implement new technologies and processes in multi-faceted AI-powered environments.

This Oxford AI-Driven Business Transformation Executive Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 190 hours of learning.

Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Programme curriculum

Over the duration of this online programme, you’ll work through the following modules:

Module 1

Deduce the potential trajectory of AI in your organisation or an organisation of your choice from the analysis of the history and case examples of artificial intelligence.

Module 2

Delve into the mechanics of the three main types of machine learning: supervised, reinforcement, and unsupervised learning.

Module 3

Understand what deep learning is and how it is powering the modern approach to AI.

Module 4

Explore the concept of generative AI and the impact of its application on organisations.

Module 5

Understand the impacts that AI has on the way we live and work.

Module 6

Identify the potential business opportunities of AI in a specific context.

Module 7

Challenge popular cultural notions of innovation to understand the language and types of innovation, and the principles of building an innovation system.

Module 8

Explore organisational design, division of labour, and the structural and cultural elements of a firm that allow innovation to be a routine function.

Module 9

Explore models of innovation beyond standard notions of technological change and "disruption" along with the interplay of technologies, market dynamics, and firm capabilities.

Module 10

Grapple with the ethics and governance considerations prompted by emerging technologies that integrate across digital, physical, and biological systems.

Module 11

Consider the corporate landscape of innovation and how platforms organise market competition and, in turn, shape the nature of innovation.

Module 12

Develop skills in leading for innovation, including implementation in context and the future of innovation, in light of what you have learnt in this programme.

Module 13

Explore your organisation's strategic potential using the Oxford view.

Module 14

Consider the importance of broader environments and futures in formulating strategy.

Module 15

Gauge the plurality of purposes driving your organisational strategy.

Module 16

Engage and communicate with a breadth of players.

Module 17

Leverage the value of collaboration and competition in networked strategy.

Module 18

Critically reflect on transforming your strategy processes to be more inclusive and transparent.

Module 19

Leverage the broader Oxford view of strategy into your organisation's strategy practice.

Programme directors

Matthias Holweg

American Standard Companies Professor of Operations Management and Programme Director of the Oxford Artificial Intelligence Programme

Matthias is a leading expert in digital operations and the application of artificial intelligence to improve business processes.

As the American Standard Companies Professor of Operations Management he oversees the Technology and Operations Management programmes at Oxford Saïd. He directs two significant initiatives at Oxford: the Oxford Artificial Intelligence Programme, one of the world's largest training initiatives for business professionals, and the AI Ethics, Regulation and Compliance Programme for risk and compliance managers.

With a foundation in industrial engineering, statistics and Lean Six Sigma, Matthias brings a robust problem-solving approach to his work. Prior to joining Oxford, he held faculty positions at the University of Cambridge and was a Sloan Industry Center Fellow at MIT's Engineering Systems Division.

Marc Ventresca

Associate Professor of Strategic Management and Programme Director of the Oxford Strategic Innovation Programme

Marc Ventresca is an economic sociologist in the Strategy, Innovation and Marketing Faculty at Saïd Business School and a Governing Body Fellow of Wolfson College.

Marc's areas of expertise include market and network formation, entrepreneurship, governance, and innovation and technology strategy.

His research and teaching focus on the formation of markets and networks in business and social settings. Specifically, he researches how markets are built and the actors who build them. He is also an expert in the areas of governance, innovation and technology and how they interact with markets and networks.

Trudi Lang

Associate Professor in Management Practice and Programme Director of the Oxford Executive Strategy Programme

Trudi Lang is Titular Associate Professor in Management Practice and Co-Director of the Oxford-Hyundai Motor Group Foresight Centre.

Prior to joining the School, Trudi served in positions such as Director of Strategic Foresight at the World Economic Forum and as Consultant for Strategic Foresight at the OECD.

Trudi holds a PhD (DPhil, Management Studies) from the University of Oxford and is a member of the Strategic Management Society and the Academy of Management.

Trudi’s research focuses on strategic reframing and strategy development to help senior executives lead their organisations through turbulent contexts.

Richard Whittington

Professor of Strategic Management and Programme Director of the Oxford Executive Strategy Programme

Richard is a leader in the field of Strategy-as-Practice research, having published the first paper in the field (1996).

The Strategy-as-Practice movement has revitalised research on strategy processes, with formally-recognised streams in such leading conferences as the Strategic Management Society, the Academy of Management, the European Group for Organizational Studies and the British Academy of Management.

Richard is author of eleven books, including two influential textbooks on strategy: Exploring Strategy, ranked by the Financial Times teaching power index as the top strategy textbook worldwide, and What is Strategy – and Does it Matter?, past winner of the Management Consulting Association prize for the best management book of the year. He has published in leading journals such as Administrative Science Quarterly, the Journal of Management Studies, Organization Science, Organization Studies, Research Policy and the Strategic Management Journal. His work has received more than 50,000 citations.

Agustin Pesciallo, Senior Strategic Partner Manager, Google

“The Oxford AI-Driven Business Transformation Executive Programme was the bridge I needed between high-level strategy and technical reality. By culminating in a practical business case for implementation, the programme didn't just teach me what AI is - it equipped me with an actionable roadmap to define how an organization can leverage it for tangible value.”

An online education that sets you apart

This Oxford AI-Driven Business Transformation Executive Programme is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

Gain invaluable competencies and recognition from an international selection of universities and institutions, online and in your own time.

Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Want to know more?

Enter your information to access the programme prospectus and learn more about this course from GetSmarter.