Oxford Digital Marketing: Disruptive Strategy Programme
Embrace the challenges and opportunities of disruptive technology in your digital marketing strategy.
8 weeks entirely online, excluding orientation
Self-paced weekly modules, 7–10 hours per week
Learn alongside a global cohort of like-minded professionals
95% learner satisfaction
On completion of this programme,
you’ll walk away with:
1
A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies within your organisation.
2
Skills to effectively analyse and leverage data to make impactful data-driven decisions.
3
An integrated digital marketing strategy based on your own organisational context.
4
Insight from a global network of industry experts and access to the official Oxford Executive Education Elumni group on LinkedIn.
This Oxford Digital Marketing: Disruptive Strategy Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 80 hours of learning.
Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Programme curriculum
Module 1
Module 2
Module 3
Module 4
Module 5
Your Programme Director
Andrew Stephen
Associate Dean of Research, L’Oréal Professor of Marketing, Saïd Business School, University of Oxford
Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behaviour in digital markets.
He was recognised in 2020 as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association. He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.
Your guest experts
You’ll also hear from a number of renowned industry professionals and global experts during the programme, who will share their insights and opinions.
"This programme was a great help and motivation for me. I have been working in marketing for over six years, but I never needed certification due to my experience, until recently. That's when I found this programme – it has tons of information and resources in a nice and organised way so everybody can have a chance in the marketing industry. The team was quite helpful, the web design is gorgeous and highly responsive, and the certificate comes from two big and respected names that surely will allow me to work with bigger companies."
– Fernando R.A. | Marketing Director, The Algorithm Agency
An online education that sets you apart
This Oxford Digital Marketing: Disruptive Strategy Programme is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Earn a certificate of attendance recognising your online programme from Saïd Business School, University of Oxford.
Want to know more?
Enter your information to access the programme prospectus and learn more about this course from GetSmarter.