AI Adoption: Driving Business Value and Impact
Online course
Learn to scale AI from proof-of-concept to organization-wide adoption, and architect systems that drive demonstrable business value. Convert challenges into actionable, ROI-driving opportunities with a brand-new course from MIT Sloan's leading AI researchers.
6 weeks, 4–6 hours per week, excluding orientation
Network in a small cohort of like-minded professionals
Brand-new, cutting-edge AI research from MIT Sloan
From the makers of the AI course with a 94% student satisfaction rating
On completion of this course, you’ll walk away with:
1
A personalized AI implementation playbook that helps you align your technology, operations, and culture in service of a sustainable competitive advantage.
2
Network with a select, small cohort of fellow peers and MIT Faculty to share best practices and explore advances and use cases in AI technology across industries.
3
The ability to transform critical business challenges into AI opportunities, including the development of custom implementation strategies that maximize human capabilities and AI co-creation for improved productivity and business impact.
4
Navigate governance and ethical barriers to drive responsible AI adoption and effectively manage an AI-enabled organization.
Solve critical business problems with AI adoption
Every organization is piloting AI — but can you measure its effectiveness? This course addresses what it means to be an AI-forward organization in 2026 and beyond, with an emphasis on moving from implementation to business impact. From current trends to emerging technologies and future use cases, this course is designed for leaders who want to learn how to quantify ROI, align AI initiatives to corporate goals, and navigate governance and risk. With frameworks developed by leading researchers at MIT Sloan, you’ll gain the tools to make a business case for AI, identify high-impact initiatives, and keep your finger on the pulse of what’s current and what’s coming in AI trends — turning AI potential into business performance.
Course curriculum
Module 1
Module 2
Module 3
Module 4
Module 5
Who you’ll learn from
Paul McDonagh-Smith
Visiting Senior Lecturer, The MIT Sloan School of Management
Paul McDonagh-Smith is a Visiting Senior Lecturer at MIT Sloan who spent over 20 years in senior telecom roles before focusing on how to translate emerging technology into measurable business value. Paul has created a number of innovative MIT Sloan courses, and is currently Faculty Director on a series of AI and Digital Transformation courses, shaping how leaders turn algorithmic business thinking and technology into competitive advantage. He works with Government Agencies and leading organizations across multiple industries to convert AI challenges into opportunities for sustainable growth. Paul also serves as an advisor to NASA Goddard Space Flight Center.
“This course is designed to meet the needs of managers, leaders, executives, and board members who are looking to drive measurable value and impact with AI. It gets to the heart of what’s necessary to adopt AI system-wide and act as a real catalyst for sustainable growth and evolution in a company.”
— Paul McDonagh-Smith | Visiting Senior Lecturer, MIT Sloan School of Management
About GetSmarter
GetSmarter delivers online education from world-leading universities and institutions to transform the lives of thousands of students across the globe. GetSmarter’s online certificate courses are designed to advance your career and fit in with your busy lifestyle. Each course is expert-led, fully supported and community-based, helping you build career-critical skills. GetSmarter is owned by 2U.
An online education that sets you apart
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Connect with peers and instructors driving AI disruption through interactive activities and build a network of fellow AI pioneers to create lasting professional relationships.
Enjoy a people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.
This course is for you if you want to:
Transform AI technology into business outcomes — Lead company-wide AI initiatives to optimize AI in ways that directly, ethically and transparently drive business outcomes
Identify opportunities to maximize human–AI co-creation — Recalibrate the working relationship between your people and AI to enhance creativity, critical thinking, and collective performance
Learn from the MIT Sloan experts at the forefront of AI research — Study a brand new curriculum that covers today’s breakthroughs and tomorrow’s trends, from the same researchers behind the Artificial Intelligence: Implications for Business Strategy course taken by 40,000+ business leaders
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