Professional Communication: Business Writing and Storytelling
Online short course
Learn how to craft accurate, engaging and impactful pieces of writing for your business context.
6 weeks,
excluding orientation
6–8 hours per week,
cohort-based learning online
Weekly modules,
flexible learning
On completion of this course, you will walk away with:
1
An understanding of the importance and impact of professionally written content.
2
A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
3
Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.
Note: should students wish to claim CPD activity, the onus is upon them. Economist Education and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Course curriculum
Over the duration of this online short course, you’ll work through the following modules:
Module 1
Module 2
Module 3
Module 4
Module 5
Course founder
Lane Greene
Language columnist, The Economist
Lane Greene writes the “Johnson” column on language for the newspaper. Prior to this, he was deputy books and arts editor. He has also covered culture, European business, law, energy, the environment and American politics. Lane is the author of two books on language, "Talk on the Wild Side" and "You Are What You Speak", and won the journalism award from the Linguistic Society of America in 2017. He is a former adjunct assistant professor in global affairs at New York University, and a consultant to Freedom House, a non-governmental organisation. He received an MPhil from the University of Oxford in European politics, and a BA with honours from Tulane University in international relations and history. Lane also speaks nine languages.
Stefan K.
Senior Business Analyst, T-Mobile
“I was curious to learn about the writing and editing process at The Economist. The videos with insights from the writers were really helpful and gave good tips for my own writing. The well-defined structure of the course guided me well through the entire writing project.”
An online education that sets you apart
Economist Education is collaborating with GetSmarter, an online education provider, to deliver this six-week online short course. Join a global community of professionals who will have the opportunity to:
Experience a flexible but structured approach to online education.
Enjoy a personalised and supported online learning experience.
Earn a certificate of completion online from Economist Education.
Want to know more?
Enter your information to access the course prospectus and learn more about this course from GetSmarter.